Southwest Airlines ke mosupi wa bangwe phensimele ya Amerika efe kwa 1967. E hlalositsweng mo Dallas, Texas le a ka morago ga no kwa mamelang go tswelela ditiro go kopana le mokgwa o o feletseng wa go rera. Southwest e dira gore di tla go farologane gone go saentse 4,000 dikgopiso tsa tsela tsotlhe le go tsholola dipatlisiso tse 100 mo Amerika le dikolsi tsa dingwaga tse di farologaneng. Airline e itsegetseng ka tokafatsa ditiro tse di ka fetang, gaufi le mokgwa wa go sa itsebatsa le mo go nna mingwe ya moshomong wa kompani ya sengwe. Southwest e itirelwa ka ntshwareletso ya badimo le la mekgwa e e botlhokwa ya kompani.